       
       ---------------------------------------------------------------
       
                INSTALLING AND USING THE MAILING LIST DATABASE
       
       ---------------------------------------------------------------
       
       Please read this ENTIRE file prior to using the database 
       mailing list.

       The database file supplied with this package (DATA.EXE) is 
       updated FREQUENTLY by the author. Register to receive the LATEST 
       disk prior to beginning your mailing campaign. Addresses and 
       phone numbers change rapidly! You can thus avoid a large number 
       of returned envelopes and out of date information!  

       The mailing list data is stored in a compressed, self-extracting 
       file produced by the software program LHA written by Haruyasu 
       Yoshizaki. 

       The file contained on this disk, DATA.EXE, will unpack to 
       produce a dBase III format file for importing into your database 
       package or use with a mailing label program. 
       
       For those wishing the mailing list information in other formats 
       such as ASCII, Paradox, Lotus or other format, refer to the 
       information on alternate file formats at the end of this 
       chapter.

       Unpacking directions to produce the dBase III data file follow: 

       Copy the file DATA.EXE to a disk drive and execute the following 
       command: 
                        DATA     <then press return>  
               This produces dBase III format file: DATA.DBF

       You should have a database product to use the dBase III format 
       file which can be loaded into products such as dBase, PC-File, 
       Wampum, Rbase, Reflex and other popular database packages which 
       import a dBase III file. If you do not use or understand 
       database software, I can make available small, simple packages 
       which allow you to use the data with Wordperfect (tm), or popup 
       the data for editing and printing. See the catalog of shareware 
       software elsewhere in this product - "catalog of products for 
       marketing."

       The file has "live data" already inserted and ready for you to 
       import into your database. The data consists of lists of 
       individuals, businesses and groups who use computers and buy 
       software.
       
       ----------------------------------------------------------------
       
                        DESIGN AND LAYOUT OF DATA LIST
       
       ----------------------------------------------------------------
         
       Next follows the layout template of the database file containing 
       field order, field widths, field names and types. This may change 
       with future editions of this package. 
                                        
       Field name    Type         Field length                        
       ------------  -----------  -----------                   
       LASTNAME      Text          25                           
       FIRSTNAME     Text          19                           
       COMPANY       Text          41                           
       ADDRESS1      Text          38                           
       ADDRESS2      Text          23                           
       CITY          Text          30                           
       STATE         Text          25                           
       ZIP           Text          10                           
       USA           Text          10              
       
       Most of the field names are obvious. The "USA" field refers to 
       the possibility of foreign addresses in the data list. For USA 
       addresses the field will display "Y" (meaning yes, USA address 
       for a specific record). For foreign addresses the field will 
       display "N" (meaning NO, the specific record is not a USA 
       address). This should assist those wishing to exclude foreign 
       addresses for postal purposes. 

       --------------------------------------------------------------
       
                     ABOUT UNDELIVERABLE ADDRESS REFUNDS 

       ---------------------------------------------------------------
       
       I frequently remove and update undeliverable addresses from the 
       mailing list database. One way I do this ON A RANDOM SPOT CHECK 
       BASIS is to reimburse product users for mail which is returned 
       as undeliverable. This helps keep the database addresses correct 
       and reimburses registered users for wasted postage. 

       Here is how it works. When I receive your registration form, 
       registration fee and the special claim form which is attached to 
       the main registration form (see file ORDER.FRM), I will make a 
       decision ON A RANDOM SPOT CHECK BASIS whether to validate your 
       claim form and return it to you (you remain a registered user, 
       of course.) In other words, Seattle Scientific Photography, and 
       the author of this software, MAY OR MAY NOT, AT OUR EXCLUSIVE 
       OPTION validate the claim form and return it to you. 

       The reason why I do not validate every claim form is that I need 
       only SPOT CHECKS of mailing list accuracy, NOT mailing address 
       corrections from EVERY user of the mailing list database. 

       TERMS: 

       If you mail Seattle Scientific Photography the ORIGINAL envelope 
       face(s) with attached mailing label and US postal "address 
       undeliverable" stamp for any undeliverable envelopes returned to 
       you whose original destination address was derived from this 
       package, I will pay to you 29 cents per undeliverable item. I 
       only do this with a few registered users on a random spot check 
       basis. This offer is valid for only 90 days from validation date 
       I will stamp on the claim form. 
       
       The claim form must accompany request for reimbursement. The 
       original claim form must be returned with undeliverable proofs 
       (faces of envelopes or disk mailers.) Limited only to 
       paid/registered users. The form must have OFFICIAL VALIDATION 
       and date and be returned with your claim for reimbursement. 
       Limit of one claim per user per year. 
       
       --------------------------------------------------------------
       
                TEST MAILING THE LIST - FREE REGISTRATION OFFER

       ---------------------------------------------------------------
       
       I am always interested in maintaining an accurate address list 
       and purging the undeliverable addresses. If you might want to 
       test mail the entire list in exchange for a free registered 
       edition of this package (including bonus disk which you will 
       also be required to test mail for your free registration) we may 
       be able to help each other out. 
       
       Note that I will maintain current decoy addresses in the list 
       and you may not merge the list with other lists. In exchange for 
       the test mailing you are a registered user, but may not resell, 
       rent or merge the list, of course. Drop me a note on your 
       company letterhead. No phone calls, please. Note also that I 
       only need one or two test mailings of the list per month, so 
       obviously I cannot provide this offer to everyone who contacts
       me. If I respond to your letter within two weeks we may be able 
       to do business. If I do not respond it means that I probably do 
       not need additional test mailings that month. Of course you can 
       still consider submitting a normal registration fee if you still 
       wish to use the list. 

       --------------------------------------------------------------
       
                            SWAPPING MAILING LISTS

       ---------------------------------------------------------------
       
       I am also interested in swapping mailing lists if your data is 
       current and reasonably clean. Obviously in this case I purge all 
       decoy addresses from my list and you are expected to do the 
       same. We then each have the right to merge and resell the 
       combined lists. Drop me a note on your company letterhead. If I 
       respond to your letter within two weeks we may be able to do 
       business. If I do not respond it means that I probably do not 
       need additional addresses that month. Your addresses should be 
       computer software users similar to those in my current list. Do 
       not call by telephone regarding this offer - company letterhead 
       preferred. 

       ---------------------------------------------------------------

                   CUSTOM SERVICES - ALTERNATE FILE FORMATS

       ---------------------------------------------------------------

       Most folks who use a database should be able to convert the 
       dBase file to other formats, export the file, search for certain 
       record types, print into paper labels ready to use, etc. However 
       some folks need a little extra service and would like the main 
       mailing list file in a different format. Prices for these 
       conversion services follow. Shipping included. Washington 
       residents add 8.2% sales tax. Prices assume 5 1/4 diskettes. 
       Other size diskettes available. You MUST first be a registered 
       user or subscriber to the main program and have paid a 
       registration fee to be eligible for these file conversion 
       services. Also consider some of the simple database products 
       listed in the catalog of products section of this package if you 
       want to use the mailing list and would like to try software 
       products which will let you import a dBase file, sort, search 
       and print mailing labels from the mailing list file in the 
       current dBase III format. 
       
       Price list for conversion services follows:
       
       Basic file conversion: change dBase mailing list format to ASCII 
       file or other format such as Paradox, Lotus, Reflex, etc. $20 

